“Watch out or those BNI thugs will come at you harder than some Ron L Hubbard believers”
Tipskipper
A long long time ago I was solicited by a friend of mine, at least I thought he was a friend, to check out a BNI group (Business Networking International). Unfortunately, at the time I had no idea the International Star Registry was a more legitimate enterprise than BNI. What was even more problematic was that these movers and shakers met at 7 am requiring me to miss my morning hoops run if I was able to drag my ass out of bed, or even worse sleep. Hey, I love awkward small talk and pretending like I am interested in the minutia of other people’s lives just like the next guy, but don’t ask me to arrive at 7 am to put on a fake smile and get introduced to people whose names I will never remember. Does anyone else have this problem? You get introduced to someone but you are so worried about the handshake going well that you don’t even allow their name to register in your cranium. Granted, they typically have name tags at these things, but they have the adhesive power of a greased pig and you typically spend most of your energy trying to get it to stay adhered to your shirt.
Once I showed up I knew it was an epic mistake equally as catastrophic as the time I committed to going to Cedar Point with two buddies from high school only to find out by the time we hit Toledo none of us actually wanted to go. The business types in attendance were almost as underwhelming as the venue, a stale room in an old church with folding chairs manufactured prior to world war II. Window cleaning service, what the fuck am I suppose to do with that? A company that makes signs, fantastic, I will never get a referral from you, but I am sure some day I will need your services when I run for County drain commissioner. Here is the problem that I have, my referral sources are not exactly conventional. If I could create a networking group of alcoholics, drug dealers, and serial philanderers this BNI thing would be well worth the money (that’s right, not only is this experience excruciating, they make you pay for it, it’s similar to a trip to the dentist but without the benefit of anesthesia).
Basically, they have people who actually work for BNI and are in charge of setting up new groups. They over sell their value by claiming that if you were to try and generate the amount of leads BNI will generate for you in the regular marketplace it would cost you thousands of dollars, but it will only cost you a nominal fee of $500 a year to have the privilege of hanging out with all these cool cats. Guess what, I would have a better chance of getting referrals from a room full of zombies than these losers. What’s the screening process here? The only place more pathetic and wrought with despair is a plasma donation center. Not only do they charge you to attend their pit of despair, there are attendance requirements. Listen, I barely show up at my office on a weekly basis, you think I’m going to agree to pay money for the privilege of rubbing elbows weekly with a group of people I know I will come to despise in a matter of weeks? The real kicker is that if you miss more than twice you get kicked out of the group. I wanted to test this rule out but was unwilling to pony up the cash to see if they really stick to their guns on this rule. Furthermore, if you do miss you have to send a sub in your place. Let’s see who do I hate enough to have them attend a BNI meeting in my place, wait a minute, no one. There is no one I personally know that I would send in my place out of spite, and that’s saying something because I dislike a lot of people.
What would truly be fun is to go with the express purpose of screwing with the leader of the BNI group, torpedoing the group before it gets off the ground. The BNI group leaders I have encountered seem to always be an uglier fatter version of Sally Struthers, and they always claim to have had a successful business prior to going to work for BNI because it was such a “great opportunity.” Exactly, selling the networking version of Amway for a living is a tremendous opportunity. This is how I see it going if I had the courage to conduct a full frontal attack on a BNI group just starting to gain some momentum:
“So, how much would it cost for you guys to get this kind of marketing momentum in the regular business place? Anyone? Anyone?”
No one answers because they have absolutely no idea, and awkward silence typically lasts 30 to 40 seconds before Sally Struthers pipes in with some figure that is complete bullshit.
“I have no idea how much it would cost, but this kind of smells like a pyramid scheme, we have to pay to be in it and you require us to bring new members into this thing on a regular basis, where is all the money going that we pay to be in this thing? There better be one hell of a party at the end of the year with really hot strippers and top shelf booze or I’m going to be sorely disappointed.”
“Well, we have expenses, we cover those out of your annual fee, and then there is the money we spend on coming up with new and fresh ideas for our groups that will allow us to increase referrals amongst our members.”
“Overhead, we are sitting on folding chairs that predate the birth of my parents in a room that smells like it doubles as a homeless shelter. On top of that you guys have been rolling out the same BNI program for years. Have you ever heard of Craig’s List, yeah it’s free to post shit on there, and you know what, I could easily start a referral group that is FREE, and it would probably have a lot more cool people in it than this lame group does. Lot’s of interesting people to be met on Craig’s List.”
“That may be the case, but where would you meet? We have a very unique structure that allows us to really add value to our participants already thriving business.”
“We could meet in the kitchen of an Old Country Buffet and it would be more appealing than this place. Structure? This is your structure:
- Enlist the current members to bring in new members so you can make more money.
- Current member makes a presentation that is mind numbingly boring and has no actual value to any of the other members in the group.
- Petition current members again to bring in new blood, and close the meeting.
Not sure I can replicate that, you people at BNI have set the bar so high that not even a midget could do the limbo under it.”
I am quite certain that Heaven’s Gate started out as a BNI group, and when it morphed into a cult it became less restrictive and more worthwhile. When the BNI folks circled back to try and get it back to a BNI group that’s when they all decided to drink the poisonous Kool Aid.
Fool me once shame on you, fool me twice shame on me. I think that’s how the saying goes. Regardless, I did get bamboozled into attending another BNI group and it was just as intolerable as the first experience, if not more, because I attended more than one meeting this time around. The new group actually met at lunch on Thursdays at a restaurant. It started off horribly and only got worse as time wore on. It had the requisite realtor who thought she was the life of the party and couldn’t stop talking about the real estate biz, everything that took place somehow related back to real estate. “Oh, you own a funeral home, we need to get together after this, I am sure I can get you a ton of referrals, my client’s look to me for everything.” The ironic thing is that my buddy who sucked me into my most recent BNI debacle is still in the group and last I heard they no longer meet at the restaurant. It shut down, couldn’t keep their doors open even with the $12 a pop they were getting per lunch from the BNI attendees.